It all started at the University of Montana where I went to school for Motion Design and Animation. I fell in love with storytelling, which later served useful in telling client's stories on their website. I started working for Spectral Fusion Designs, a small on-campus shop, as a web designer. This picture has nothing to do with that, but I'm too embarrassed to post any related motion or web design pieces from 6 years ago. And yes, my dad shot that moose.March 2008
After designing a few websites, it was time to learn how to build them. My brain was satisfied, having discovered a wonderful blend of creative and logic. If both sides of my brain aren't being fed, it gets grumpy. My stomach works the same way.May 2010
After graduating with a B.A. in Media Arts - Digital Art and Design, it was time to step up my web design (and mountain biking) game and move to Salt Lake City to work for an advertising agency. I worked on internal projects as well as client sites. I crafted projects start to finish, from Photoshop to launch. I also made a lot of online advertising graphics. I'll always remember the ratios 250x250, 728x90, and 300x600. (If I could give Flash a black eye, I would.)2010
I found out about this non-profit called charity: water (they're the Nike of non-profits). I've always believed in using my skills and resources to make an impact, so this small-town Montana girl bought a one-way ticket to New York City and left her mountain bike and Subaru Outback in Montana.2012
I learned more in two years at charity: water and living in New York City than I had from my previous four. My skillset improved ten-fold, and I learned everything about beautiful design, SASS (praise God), coding HTML emails (table in tables in tables in tables), pixel perfection, and high-pressure campaign launches. NYC is filled with the best and brightest in all industries, so you can't live there without constantly improving (and walking alot). Read more about what I learned at charity: water.2013
Tiring of the city and looking for more creative opportunities, it was time to leave New York and take a few months trek to the South of France. Not a bad place to work on freelance projects (and drink, eat, repeat).May 2014
After experiencing the beautiful weather in France, I thought San Diego would be a good fit. Wanting to stay in the non-profit space, I started working for an agency called Fifty & Fifty that 'Engages the World in the Worthwhile'.
Fifty & Fifty and introduced me to client-managed content and digital craftsmanship. All of our sites were developed in WordPress so the clients could take ownership and not rely on us everytime they wanted to swap a stat. Here were some of my projects: Silence the Growl // United Way Dallas // World Vision Artist Collective
Looking to solve some new problems, I left front-end dev life in San Diego to take a position as an Interactive Designer at Hudl in Lincoln, Nebraska. All these changes and moves have taught me something new about my skillset and about myself. Currently I'm intersted in imporving marketing websites by looking at conversion rates and running A/B tests to improve conversion rates.
What's next? You tell me.
A couple weeks ago I asked my mom "When I was a kid, what did I want to be when I grew up?" This was her response. Hilarious, yes. Mildy inappropriate, that too.